I recently had the honor and opportunity to take part in an interview for my man Joe Luchasse’s Pro-Ject Blog which celebrates innovators, entrepreneurs and influencers from all industries, walks of life and passions. Visit http://eventjoeproject.tumblr.com/post/77401549451/dj-goldenchyld or see below!
Pro-Ject celebrates innovators, entrepreneurs and influencers from all industries, walks of life and passions. We now take a look at DJ Goldenchyld – Dominic “Goldenchyld” Cueto is an accomplished DJ/Producer from San Jose, CA, and has rocked countless audiences from around the world with his showmanship through the turntable arts.
We encourage you to keep an eye out for Goldenchyld, and the sounds and memories he brings to live through turntables.
Get to know DJ Goldenchyld ~>
Tell us a little bit about yourself as far as what you do? How did you start and where are you currently?
Well at the end of the day I’m a music nerd. I dj for a living and I love doing it, so I can’t really call it work. But I’ve sort of made it my life, and my business. I started in Jr. High school with some friends, and we played everything from family gatherings, house parties, school dances, to weddings! Mobile DJ-ing was really a big thing where I’m from. (The Bay Area)
Now, I still DJ, but not so much at high school dances anymore. I DJ across the country at various clubs, venues, and special events.
What are your most exciting current projects, and what are the goals of these projects?
I just launched a whole re-brand of my own brand as a DJ. Prior to my re-brand I was running into issues of my web presence not really hitting the mark on translating what my “taste” was and had become. I also had issues with promoters and clubs grabbing just any kind of photo they could find of me and make flyers with them. I felt like I wasn’t being represented right, and I had to stop the bleeding and take control of how I wanted to be presented.
I came to realize that my “taste” is what sets me apart from everyone else. So i focused on undergoing a whole rebrand that was reflective of just that. We made everything from a new website, press photos, logos, electronic press kits and everything. That would seem like a normal process to anyone, but I really sat and thought about what I wanted people to walk away from it with, and what kind of impression I wanted it to leave. It’s done now, and I feel like it’s a great portal to get familiar with what I’m doing and what my brand represents. You can check it now at www.djgoldenchyld.com!
What 3 Words best describe you? Or what 3 sentences best describe you? You decide.
When you’re not working what do you like to do?
I like to cook. The funny thing is that I’m NOT that good at it. I mean, I can get by, but I love the fact that most of the time, I’m just experimenting. Sometimes it comes out great, and sometimes it comes out horrible, but the process is always fun to me and has taught me how to make some pretty great dishes.
Do you have any good stories about Tragedy and Triumph in your career?
Well, coming up in the Bay Area, there were and still are a ton of DJ’s. In my early days I felt that the only way for me to actually take it to the next level (outside of my bedroom) that I would have to join DJ competitions. Now if i’m being honest, I was horrible starting out. I probably lost my first 7-10 competitions and wasn’t even close to placing. After a while my nerves calmed, and I was able to adjust to being on that stage, and began to not just think about how I could enter the competitions, but what I could do to win them. And that’s when things changed. I started winning competitions and pushing my name out locally, which in turn started resulted in getting booked for more shows.
If you were a meal of the day what would you be and why?
Breakfast? Lunch? Dinner? Why?
I’d probably be lunch. I feel like for most of us, lunch is whatever you want it to be. It’s just enough in the middle so that it’s not abnormal to lean towards Breakfast or dinner. You can have french toast, or you can have a steak, either one is a great lunch. Lunch is the most flexible and diverse meal of the day.
What is one of your favorite memories from your career? Please be detailed.
I think going on tour supporting Z-Trip in 2005 was a major stepping stone in my career that showed me a world outside of what I saw locally. I soaked in a ton of knowledge about, not just the technicalities of DJ-ing, but I learned about the business behind it, tour routing, working with sound people and venues, and the level of commitment it took to DJ professionally for a living.
How do you find enough time to do work, social media, create and be a human? Any specific strategies?
Well I’m still figuring all of that out. It’s tough to do it all by yourself, but it’s not impossible. You just have to keep as many of these plates spinning the best you can until your movement is so big and moving with such a force that you can hire folks to take on some of it for you! But even then it’s important that it has your voice so it’s important to stay as involved as you can possibly be.
What advice do you have to give to up and coming entrepreneurs?
I think you have to believe in what you’re doing and believe that what your doing is unique. If you don’t believe in what your doing then no one else will. I think that goes across the board for people that work in any space. But with djing in particular, if you’re out playing the same tunes the same way as everyone else in the scene, you’re just overpopulating it and taking away from the craft.
Who do you admire and why? Name 1 or 2 people please.
I admire people that are able to tap into energies and creativity from a higher place. Now I know that sounds a bit hippie-ish, but when you’re able to grab inspiration from the most unlikely sources and apply them to your craft, your now opening new doors and I admire the people that can effectively do that.
1. Henry Nillson – I mean when the Beatles call you to help them record at Abby Road, you’re doing something pretty incredible right? He wasn’t as big as the Beatles, but it’s safe to say that he influenced the Beatles as much as the Beatles influenced him. He sang and wrote incredible songs that you probably didn’t even know he was behind. Another thing that I thought was really cool about him, and was probably a big contributing factor as to why he was never as popular as the Beatles was that he didn’t tour. He felt like his music was good enough to spread without him being moving from city to city to spread it out.
2. Quincy Jones – it’s pretty obvious what Quincy Jones is to music, but I love his story. He literally started from the bottom, and played this game long enough to win and win HUGE! Not only is he a musical genius, but he figured out the business, and always kept his taste and style at the fore front of it all.
What was the best piece of advice you have ever received?
Advice is a funny thing. Sometimes, in order to accept it, your mind and situation have to be ready for it. When I got it, I wasn’t really ready for it. I was told at about the age of 23 or 24 that; “as careers go, there is no better bet than betting on yourself”. At the time I was already in the tech industry working a steady 9-5. Had I not gotten that advice, I might have still been in the tech industry to this day hating my life and wishing I was doing something else. But, as time went on it made more and more sense to me. When you bet on yourself doing something, you’re way less likely to let it completely fail, and if it does, you will be put in a situation where you need to use it as a learning experience and try again and make things work. Some are terrified by that, but some thrive in that setting. I guess it took me a second to realize what side of the fence I was on, but the more I thought about it; it was exactly what I need to hear. I just needed to take some steps before I was able to apply it.
What are you listening to currently?
I’ve been listening to Phantogram, Fitz and the Tantrums, Wave Racer, and I’ve been going back to a bunch of old Gangster Rap to be honest! Brutha Lynch, Spice 1, N.W.A., Ice-T and Too $hort. I have a special place in my heart for late 80’s early 90’s gangster rap.
What do you define as success and wealth?
For me, I see success as something everyone has to define for themselves. The way I see it is that if you can do what you love, and turn that in to something that provides enough for you and/ or your family to be comfortable and happy, then you’ve done it! It all boils down to how happy you are at the end of the day.
What can marketing agencies and brands learn from you and your influence?
I think what can be learned from me, and what I’ve done is that it is possible to operate on a high level outside of “the system”. There is a way to take to small brand, and make it just as cool if not cooler and cutting edge as the major ones without spending major dollars. Lastly, It’s important to look at the competitive landscape, and create something better than what exists at the time.
What inspires you?
I’m always inspired by people that go above and beyond expectations to completely surprise you by doing something with things that are accessible by mostly everyone. I’m inspired by people who think in HD, and are able to come up with extremely creative ways to display those thoughts.
Kutiman – Kutiman gathered what has got to be thousands of clips of random people playing instruments, singing, or rapping on youtube and pieced them together in an incredible way to create the effect that they were all playing together in key with each other. This is inspiring to me.